Just over a decade since its launch in Ecuador, our retail construction franchise network, Disensa, has built a network of 1,000 stores that spans the Latin America region. Disensa offers easy access to LafargeHolcim products and solutions to self-builders and small-scale contractors.
Disensa, our one-stop-shop
In 2005 we established a retail construction franchise network, called Disensa, in Ecuador. The network laid the foundation for a worldwide expansion that now accounts for 1,000 Disensa stores across Latin America (including Mexico) and more than 600 similar stores in the Middle East and Africa, where they are called Binastore.
Our vision for retail is to offer self-builders and smaller contractors a one-stop shop. Within our stores these customers enjoy easy access to LafargeHolcim’s own building solutions as well as a wide range of other construction materials and services.
The stores support customers with microcredit and technical help as well as complete kits for different phases of home building. They also offer solutions to facilitate construction including financing plans, access to architects and standard building designs.
Laying the foundations of success
To strengthen the foundation we give our franchisees the tools to succeed, for example with training on products, store management, marketing and finance.
With individual customers accounting for around 60% of Group net sales, having direct access to the retail market is a strategic priority. In 2018 we aim to continue broadening our reach, focusing particularly on India and Southeast Asia. This global initiative demonstrates how we are bringing our commitment to commercial excellence to life for our retail customers while developing a strong network of trained franchisees.